Hypodermic needle theory
This theory suggests the messages of the film go directly into the audience's brain.
Cultivation theory
High exposure to television causes a change in viewers perception of reality.
Desensitisation
The more a person is exposed to something, the less sensitive they become to it.
Modelling or copycat theory
The actions in the film/game will be copied by the audience.
Uses and gratifications
Users search for specific media outlets for gratification. For example: searching for social media to prevent loneliness.
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