Research and Planning - Production Company Research

Production Company Research

Myself and my media partner have been looking at existing Production Company logos which are associated with the horror genre, to help give us an idea of how to construct our own Production Company logo for our own horror film trailer.

Lionsgate

 Lionsgate is a production company which started producing films in the 1990s and is still a big name in the film industry today. Lionsgate is the production company for horror movies such as "American Psycho", "Open Water", the "Saw" series of films and "Repo! The Genetic Opera".

I completely love the Lionsgate logo, particularly the way the edges are blackened - pulling the focus towards the text in the middle. The red smoke style background behind the text looks particularly fitting for the horror genre, as it almost looks like blood when it is dropped into water and starts to swirl around and colour the water red. The metallic effect is something I particularly like as it is bold and really stands out.

Twisted Pictures

Twisted Pictures was founded in 2004 and often works in conjunction with other production companies such as Lionsgate. It is specifically a production company for horror films and has been part of films such as the "Saw" series, "Repo! The Genetic Opera" and "Chain Letter".

The logo is really interesting and very fitting to the genre of horror. The twisted barbedwire around the metallic text gives the impression of pain and both barbedwire and pain are associated with the horror style of film. The black background works really well as it pulls focus to the text and black is also associated with fear and the horror genre.

Hammer Films

Hammer Films was founded in 1934 and is the Production Company behind many well known old horror style films such as "The Phantom Of The Opera (1962)" and "Dracula", as well as more recent horror films such as "The Woman in Black".

I love the simplistic nature of this Production Company logo. The colours red and black are typically associated with horror and the font style is very gothic, also giving the impression of horror. This logo may not be as intricate as Lionsgate and Twisted Pictures, but it still gets the horror genre across incredibly well.

Production Company Logo Initial Ideas

 After looking at the three Production Companies above I have realised that black features in all of them, suggesting black is a colour I should also include in my horror production company logo. Black is associated with the darkness, fear and death, meaning it is perfect to convey horror through a production company logo. Red and silver also feature in the logos above and I believe they, like black, are perfect for conveying the horror genre in a logo, as red is associated with blood and silver is associated with the metalwork on weaponry.